Enjoy Tea. Everyday.
Zuno Tea offers tropical and refreshing fruit tea beverages. The design exploration aimed to capture the brand’s essence of a tropical getaway. Vibrant colors and oceanic elements were used to evoke relaxation and energy. Packaging, marketing materials, and digital assets showcased the brand’s refreshing nature. Collaborations and beachside events enhanced brand activation. The result: a strong brand presence, increased awareness, and loyal customers.
RESULTS & FINDINGS
Brighten Up Your Mornings.
The design exploration for Zuno Tea successfully captured the essence of a tropical and refreshing experience. The visual identity, with its vibrant colors and evocative imagery, resonated with the target audience and created a strong brand presence. The packaging designs and marketing materials effectively communicated the brand’s promise of a flavorful and revitalizing tea experience. The brand activation efforts contributed to increased awareness, engagement, and loyalty among consumers, establishing Zuno Tea as a preferred choice for those seeking a tropical and refreshing beverage.
TEAM
Work was completed as a conceptual exercise.
