Give ‘Em Hell, Kid
Wild Child Hot Sauce, a bold and fiery brand, sought to establish a distinctive brand identity that embodied its rebellious spirit. The goal was to create a branding exploration that utilized dark and bold imagery, with red as the driving force, to convey the intense heat and fearless attitude of the product.
DESIGN DIRECTION
Feel the Heat
Wild Child Hot Sauce, a bold and fiery brand, sought to establish a distinctive brand identity that embodied its rebellious spirit. The goal was to create a branding exploration that utilized dark and bold imagery, with red as the driving force, to convey the intense heat and fearless attitude of the product.
BRAND & CREATIVE ACTIVATION
The Rebellious Hot Sauce
I embarked on a branding exploration to capture the essence of Wild Child Hot Sauce. I focused on incorporating dark and bold imagery that evoked a sense of excitement and rebellion. The color red was chosen as the primary driving force of the brand, symbolizing the intense heat and passion associated with the product.
RESULTS & FINDINGS
Burn, Baby, Burn.
The branding exploration successfully brought Wild Child Hot Sauce to life, capturing its fiery personality and daring nature. The dark and bold imagery, along with the prominent use of red, conveyed the product’s intense heat and fearless attitude. The result was a visually striking and memorable brand identity that resonated with the target audience and differentiated Wild Child Hot Sauce in the market.
TEAM
Work was completed as a conceptual exercise.
