Worldwide organization, DeMolay International sits front row to the challenges that frequent non-profit membership organizations due to the sheer number of new opportunities and activities for youth today. As an organization deeply rooted in historical symbolism with a modern approach of leadership development, DeMolay, along with the support of Scottish Rite, NMJ expanded their offering with their 2022 campaign, The Road Begins Here.
As a project that touched many hands from multiple departments, seeing this through with a finger on the pulse of the creative direction was essential. Credit goes to the entire team involved form Scottish Rite, NMJ, DeMolay International, and our marketing and production partners who made this possible.
My role was design direction, taking the initial concepts for video and overall theme, ensuring it tells the story of DeMolay accurately and activating it in a visual manner across many different mediums while managing the project to launch on time and under budget.