CLIENT
Scottish Rite, NMJ
ROLE
Brand Development
UX Design
Creative Direction
YEAR
2018 – Current
Our Mark On History





STRATEGY
A Story Worth Telling
The rebranding strategy focused on modernizing the organization’s emblems and introducing a versatile wordmark that could be utilized in areas where emblems didn’t fit. The symbols used, such as the Double-Headed Eagle, held significant meaning for the members and were carefully incorporated into the brand. To engage the almost 100,000 active members, a human-focused approach was crucial. The local brand, centered around the various Valleys within Scottish Rite, was prioritized to resonate with the members. Creative assets were developed to encourage local Valley members to use the brand identity to promote their local program.




DESIGN DIRECTION
A Member-Focused Rebrand



BRAND & CREATIVE ACTIVATION
The Journey Continues



RESULTS & FINDINGS
A Modern Freemasonry
TEAM
Work was completed within my role with the
Scottish Rite, NMJ as Design Director. This work would
not be possible without the following:
Scottish Rite, NMJ Leadership and Members of the Staff,
Members and Fraternal Leaders of the Organization, Cercone Brown (Continious Brand Support and Marketing), Zaengle
(Web Development)