Every two years, Scottish Rite, Northern Masonic Jurisdiction celebrates its members who have been nominated to receive the 33°, a designation that less than 5% of its membership of 90,000 (2021) has received. Over 2,000 people attended from all over the world to take part in the conference.
Being that it is a momentous occasion, we pulled out all of the stops to make this an unforgettable experience for the members and attendees.
My role was to develop, coordinate, and manage the Creative Strategy involved in this large-scale event, work with stakeholders from several departments, design and manage a team of Creatives, and prepare materials for production and distribution at the event.
Team engagement and support were especially crucial to the success of the creative strategy of this event. Having key players involved in developing materials that support the overall brand meant that every person’s role was as important as the next and they were met with guidance, support, and encouragement as the process continued.