Rock N Rite Conference
Rock N Rite Conference
SCOPE OF WORK
Branding, Creative Direction, Team Management, Copy Writing Print, Digital, Signage, Experiential, Video
Are you ready to rock?
Every two years, Scottish Rite, Northern Masonic Jurisdiction celebrates its members who have been nominated to receive the 33°, a designation that less than 5% of its membership of 90,000 (2021) has received. Over 2,000 people attended from all over the world to take part in the conference.
Being that it is a momentous occasion, we pulled out all of the stops to make this an unforgettable experience for the members and attendees.
My role was to develop, coordinate, and manage the Creative Strategy involved in this large-scale event, work with stakeholders from several departments, design and manage a team of Creatives, and prepare materials for production and distribution at the event.
Team engagement and support were especially crucial to the success of the creative strategy of this event. Having key players involved in developing materials that support the overall brand meant that every person’s role was as important as the next and they were met with guidance, support, and encouragement as the process continued.
Scottish Rite, NMJ
May 2020 – August 2021
Being in the city of Rock ‘N Roll, Cleveland, OH, what better way than to turn the dial up to 11 33 and develop a brand that resonates with decades of rock history for members who lived through the 60s, 70s, 80s, and 90.
In research for the brand, a lot of inspiration was taken from famous bands and music brands that have helped shape the world we live in today.
We eventually fell into an identity that represented the organization but also had the Rock ‘N Roll feel we were going for.
The Creative Strategy was to expand on the opportunity for us to be playful with a brand that doesn’t see this type of design often.
Through the theme, we chose photography, typography, design elements, and colors that made heads turn and get members excited to be there.
Through this project’s journey, new opportunities came up where we were able to expand on the theme even more. Working with Jacob Palo, we developed a Les Paul Style custom guitar that will be raffled off at the event. Additionally, we collaborated with Creatives like tattoo artist, Mick O’Herien on a “Dad Rock” style shirt that every attendee will receive and Leah Klein on floor decals that will cover our hotels throughout Cleveland, OH.
This project would not have been possible without the assistance and support from the following people:
Michael Kuniej, Program Designer
Leah Klein, Freelance Designer
Jacob Palo, Guitar Manufacturer
Erik Fattrosso, Video Director
Mick O’Herien, T Shirt Designer
Richard Ables, Design & Event Intern
Sara Wyatt, Event Director
Michael C. Russell, Executive Director
David A. Glattly, President
The Scottish Rite, NMJ Staff