Personal Exploration


Brand Development
Creative Direction



Embark On A Journey

Drawing inspiration from the allure of South American landscapes and the exhilarating energy of caffeine, I envisioned a brand that would stand out on the shelves. With a bold and vibrant visual identity, Orinoco Coffee captures the essence of adventure and discovery. The logo features dynamic typography and an emblem reminiscent of swirling coffee beans, evoking a sense of movement and anticipation. The color palette, infused with rich browns and warm earth tones, conveys a sense of warmth and comfort. By combining striking visuals with a touch of playfulness, Orinoco Coffee invites coffee enthusiasts to embark on a journey of taste and exploration. This brand design concept showcases my passion for crafting visually compelling experiences that leave a lasting impression.


Work was completed as a conceptual exercise.