The Hershey Company continuously sought out to innovate the realm of eCommerce and chocolate & snack products. In 2017, they debuted Hersheyland, a seasonal branded experience, built on the Adobe Experience Manager that shares recipes, product details, crafts, and more! The Buy Online offering mentioned previously was tied heavily into the experience to guide the user to the products available.
Beyond Hersheyland, the eCommerce Team emphasized seasonal as well as occasion-based celebrations and how Hershey can be a part of the special day. I provided design support to the team, utilizing established branded assets and consistently implementing them.