GivingTuesday
GivingTuesday
SCOPE OF WORK
Branding, Creative Direction, Team Management, Copy Writing Print, Digital, Signage, Experiential, Video
An International day of giving
This is truly an ‘All Hands on Deck’ collaborative project if I’ve ever seen one. Giving Tuesday has been an annual celebration of the Scottish Rite, NMJ Charities since 2017. Hosted by Michael Russell, the celebration has grown from a single day of Facebook posts to a live telethon that the entire Staff at Scottish Rite, NMJ takes part in celebrating. The telethons were viewed by thousands throughout the world as the team at Scottish Rite, NMJ put on a show worth remembering.
CLIENT
Scottish Rite, NMJ
WORK PERIOD
November 2018, November 2019, December 2020,
CONTRIBUTING CREDITS
Concepting
In 2018, 2019, and 2020, the Scottish Rite, NMJ Giving Tuesday Telethon was an event you wouldn’t want to miss! Live interviews, Membership and Charity highlights and more throughout a two-hour livestream. After the goal was met each year, it was raised to meet again with nearly $750,000 brought in to support the Scottish Rite, NMJ Charities.
As the stakes began to rise, a brand needed to meet the standard the team at Scottish Rite, NMJ set year after year. The brandmark and supporting elements were developed with longevity in mind, as Giving Tuesday continuously adapts to growing and changing needs, the brand flexes itself as well.
CONTRIBUTING CREDITS
CONTRIBUTING CREDITS
This project would not have been possible without the assistance and support from the following people:
Michael C. Russell, Host & Director of Charities
Scottish Rite NMJ Charities
Erik Fattrosso & Jim Dill, Video Directors
Linda Patch, Director of Marketing
The Scottish Rite, NMJ Staff
David A. Glattly, President
