In 2018, 2019, and 2020, the Scottish Rite, NMJ Giving Tuesday Telethon was an event you wouldn’t want to miss! Live interviews, Membership and Charity highlights and more throughout a two-hour livestream. After the goal was met each year, it was raised to meet again with nearly $750,000 brought in to support the Scottish Rite, NMJ Charities.
As the stakes began to rise, a brand needed to meet the standard the team at Scottish Rite, NMJ set year after year. The brandmark and supporting elements were developed with longevity in mind, as Giving Tuesday continuously adapts to growing and changing needs, the brand flexes itself as well.