MATT BLAISDELL

CLIENT

Personal Exploration

ROLE

Brand Development
Creative Direction

YEAR

2021

Your Dream Waterfront

For this project, I collaborated with the WebFX team as a creative consultant to enhance the web experiences of EZ Dock, a regional water docking company. The main goal was to improve their site’s user experience and navigation on their promotional and ecommerce websites while maintaining brand consistency.

RESULTS & FINDINGS

Hit The Water

We streamlined the website structure, implemented intuitive navigational, and improved engagement through a reimagined website experience for their consumers. The visual refresh and brand consistency efforts provided a modern and visually appealing design that aligned with EZ Dock’s identity. The harmonious blend of blues and grays, along with high-quality imagery and strategic testimonials, enhanced the brand’s credibility. Overall, the website redesign was intended to increase engagement, sales, and supportEZ Dock’s growth in the online market.

TEAM

Work was completed as a third party designer with WebFX.
EZ Dock, WebFX, Chris Walter, Ryan Coleman