Children’s Dyslexia Centers
Children’s Dyslexia Centers
SCOPE OF WORK
Branding, Creative Direction, Web Design, Print, Digital, Signage, Experiential, Photography
A Life long impact
In 1994, the Scottish Rite, NMJ took a step in supporting the future of Children who live and learn with Dyslexia. Since then, the Children’s Dyslexia Centers have impacted thousands of lives through their tutoring and educational programming. Nearly 25 years after its inception, the Children’s Dyslexia Center went through its most dramatic shift in brand, moving forward to a relatable, marketable, and creative brand.
CLIENT
Children’s Dyslexia Centers & Scottish Rite, NMJ
WORK PERIOD
September 2019
CONTRIBUTING CREDITS
Concepting
The Children’s Dyslexia Center’s brand was a misnomer. While it utilized brand elements that represented the brand identity, it lacked consistency and clarity. The newly introduced brand marks sought to pair a sense of growth and education with the brand, firmly securing itself as a mark that represents the organization.
Today, the brand is shared by over 40 individual tutoring locations in 13 states with 500+ full and part-time employees. From social media and web-based usage to specialized donor appreciation gifts, reinvigorated web presence, and more, the Children’s Dyslexia has turned a new leaf with its reimagined brand!
CONTRIBUTING CREDITS
CONTRIBUTING CREDITS
This project would not have been possible without the assistance and support from the following people:
Children’s Dyslexia Centers Staff
Michael C. Russell, Director of Charities
Erik Fattrosso, Video Director
Jim Dill, Video Director
Chris Walter Creative, Web Development
David A. Glattly, President
Scottish Rite, NMJ & its Charities Team
