Personal Exploration


Brand Development
Creative Direction



Be the Best You.

Be You is a health-focused snack brand that embodies the values of positivity, uniqueness, and healthiness. The brand identity concept revolves around the idea of embracing one’s individuality while maintaining a healthy lifestyle. With a vibrant color palette of purple, pink, teal, and yellow, the brand visually represents freshness and diversity, mirroring the unique flavor offerings within the product range. The slogan “Be Positive. Be Healthy. Be Unique. Be You.” encapsulates the brand’s core message.


A Younique Experience

The design exploration for Be You aimed to create a visually appealing and cohesive brand identity. The color palette, consisting of purple, pink, teal, and yellow, was chosen to evoke a sense of freshness and vitality. Each color represents a unique flavor and adds a playful touch to the brand’s visual identity. The typography and graphic elements were carefully selected to convey a sense of positivity and uniqueness, reflecting the brand’s core values.


A Positive Outlook On Life

The concept development process focused on capturing the essence of being positive, healthy, and unique. The visual elements were designed to reflect the brand’s commitment to offering nutritious snacks that cater to a variety of tastes and preferences. The concept exploration involved creating different packaging designs, marketing materials, and digital assets that resonated with the target audience and communicated the brand’s values effectively.

To activate the brand, I designed packaging labels and marketing collateral that showcased the brand’s identity and unique flavor offerings. The color palette played a crucial role in creating a cohesive and visually appealing brand presence across various touchpoints. The marketing efforts focused on highlighting the positive and healthy aspects of the snacks, emphasizing their unique flavor combinations, and promoting individuality and self-expression.


A Healthy Step Forward

The Be You brand concept successfully captured the essence of positivity, healthiness, and uniqueness in the snack industry. The vibrant color palette and visually appealing design elements garnered attention and created a memorable brand presence. The brand’s messaging and visual identity resonated with the target audience, positioning Be You as a go-to choice for those seeking healthy and unique snack options. The brand activation efforts contributed to increased brand awareness and consumer engagement, establishing Be You as a trusted and desirable health-focused snack brand.


Work was completed as a conceptual exercise.