The concept development process focused on capturing the essence of being positive, healthy, and unique. The visual elements were designed to reflect the brand’s commitment to offering nutritious snacks that cater to a variety of tastes and preferences. The concept exploration involved creating different packaging designs, marketing materials, and digital assets that resonated with the target audience and communicated the brand’s values effectively.

To activate the brand, I designed packaging labels and marketing collateral that showcased the brand’s identity and unique flavor offerings. The color palette played a crucial role in creating a cohesive and visually appealing brand presence across various touchpoints. The marketing efforts focused on highlighting the positive and healthy aspects of the snacks, emphasizing their unique flavor combinations, and promoting individuality and self-expression.