CLIENT
DeMolay International
Scottish Rite, NMJ
ROLE
Brand Development
Visual Design
Creative Direction
Art Direction
UX Design
YEAR
2022
A Kid Like Me Initiative
The A Kid Like Me campaign was initiated by the Children’s Dyslexia Centers, supported by the Scottish Rite Charities, with the aim of engaging and showcasing the success stories of recent and past program graduates. It was designed to be a versatile resource, initially developed as a GoFundMe campaign, and later expanded into a comprehensive Campaign Toolkit and Fundraising Guidebook.
DESIGN DIRECTION
Just Kids Being Kids
BRAND & CREATIVE ACTIVATION
A Social Engagement
The campaign primarily focused on leveraging Facebook as a platform for individual Children’s Dyslexia Centers to highlight program graduates and share their personal success stories. Core templates were developed using selected images and personas, which evolved into custom templates featuring real graduates. These templates were widely used to promote and share the impactful work of the Children’s Dyslexia Centers.
RESULTS & FINDINGS
Where Does Your Story Begin?
The A Kid Like Me campaign has garnered numerous submissions of graduates’ own stories, effectively showcasing the positive outcomes of the Children’s Dyslexia Centers’ program. The campaign continues to be customized and shared across different Children’s Dyslexia Centers, serving as a powerful tool to communicate the remarkable impact of their program on the lives of children.
TEAM
Work was completed on behalf of Scottish Rite, NMJ
in capacity as Design Director.
Scottish Rite, NMJ
Children’s Dyslexia Centers
