A Kid Like Me

A Kid Like Me

SCOPE OF WORK

Branding, Creative Direction, Copy Writing Print, Digital, Signage

JUST BEING A KID

The Children’s Dyslexia Centers, along with the strong support of the Scottish Rite Charities developed the A Kid Like Me campaign as a way to engage recent and past graduates from the program and have them share their stories of success.

This campaign was initially developed as a GoFundMe campaign resource for the individual Centers to utilize and customize for their need. A Campaign Toolkit and Fundraising Guidebook was developed in conjunction with the fundraising approach and social media imagery.

CLIENT

Children’s Dyslexia Centers

Scottish Rite, NMJ

WORK PERIOD

Spring 2020

CONTRIBUTING CREDITS

Concepting

The A Kid Like Me mark and identity profile was inspired heavily by the existing Children’s Dyslexia Center brand. When considering specific design elements, we chose to incorporate a highly eye-catching photograph paired with a mark that can stand alone or next to the primary Children’s Dyslexia Centers logo if need be.

Images were selected based on age, gender, race, and activity diversity. It was important to us to include faces that embodied kids just being kids, where it was listening to music, going to school, playing video games, or more.

SOCIAL MEDIA STRATEGY

The campaign was developed as a way for individual Children’s Dyslexia Centers to highlight graduates from the program and share their stories through Facebook. A series of core templates were developed based on selected images and personas that later grew into custom templates with real graduates.

To date, the program has received several submissions of graduate’s own stories and the campaign continues to share the good work of the Children’s Dyslexia Centers.

The campaign continues to be customized and shared throughout the Children’s Dyslexia Centers to this day as a way to share the incredible impact their program has on the lives of children.

CONTRIBUTING CREDITS

CONTRIBUTING CREDITS

This project would not have been possible without the assistance and support from the following people:

Jocelyn Wallace, Grant Coordinator

Scottish Rite Charities

Children’s Dyslexia Centers¬†